Category: Follow-up

Follow-up

Follow-up

The first hour

Interest has a half-life. The gap between someone raising their hand and someone answering is usually the whole story of whether anything happens next.

Follow-up

Every lead needs a status

A list of names is not a plan. A status is a decision you have already made, so that the next person to open the list does not have to make it again.

Follow-up

A cadence people don’t mind

The difference between persistence and pestering is not how many times you make contact. It is whether each contact gives the other person a reason to reply.