ABER sends your campaign and sorts every person by how they reacted. Then each group gets its own follow-up, the one you chose for them.
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Spring offer
500 sentExample campaign
How it works
No spreadsheets, no exporting, no sorting by hand. ABER does the sorting; you decide what each group hears.
Send
Create your email and landing page in a guided four-step flow, then send it. Plain, personal messages, built for the main inbox.
Sort
While the campaign runs, every person moves into a list by what they did. The lists update by themselves.
Follow up
Write one follow-up for each list. When the campaign ends, every person receives the one that fits their reaction.
Why it matters
Someone who never opened your email needs a second chance. Someone who clicked needs the details. Send them both the same message, and you bore one and lose the other.
Most campaigns stop at "sent," because sorting people by hand takes too long. So everyone gets the same next email, or nothing at all.
ABER does the sorting for you. You just decide what each group should hear.
The lists
Every campaign gives you the same four lists, filled in automatically. Here's who's in each one, and how you might talk to them.
Email sent, not opened
They haven't seen it yet. Quiet isn't no. It's not yet.
Email opened, not clicked
They read it. Nothing pulled them further yet.
Clicked email
Something caught their eye, and they wanted to know more.
Clicked landing page
They went all the way to your page. They want the full story.
Set the four follow-ups once. When the campaign ends, everyone gets the one their reaction deserves.
A real campaign
A report would show a 38.8% open rate and an 11.2% click rate. ABER showed three groups of real people, each ready for its own next message.
| List | People | A follow-up that fits |
|---|---|---|
| Email sent, not opened | A second chance, new subject line | |
| Email opened, not clicked | A shorter reminder | |
| Clicked email | The details they asked for |
Email campaign, no landing page · 0 spam reports · 2 unsubscribes
Start your first campaign14 days free on every plan. No setup fees, no contracts.
For owners who want every campaign to end in a next step.
$49/mo
Start free trialFor small teams who share campaigns, lists and follow-up.
$129/mo
Start free trialFor organizations with higher volume or specific needs.
Custom
Talk to usQuestions
The five things people ask first.
Nothing. You create your email and your landing page inside ABER, in a guided four-step flow, and send from there.
ABER sorts every person by what they did with the campaign: whether they opened the email, clicked it, or went through to the landing page. The lists update by themselves while the campaign runs.
Four, once. One for each list. When the campaign ends, every person receives the one that fits their reaction.
Starter is one user, up to three active campaigns and 500 leads a month. Team is up to five users, unlimited campaigns and 5,000 leads a month. Both include the automatic lists and follow-ups.
No. Fourteen days free on every plan, no credit card, cancel anytime.
We built ABER because we kept losing leads we should have kept. The campaigns went out. People reacted. Then everyone got the same next email, or none at all, while we moved on to the next send.
The effort was there. What was missing was the right next step for each person. So we built the tool that sorts them for you, and makes sure every reaction gets its own follow-up.
Campaigns don’t fail. Follow-up does.
Your next campaign ends in four lists of people, each with its own next message.
Tell us what you send and who you send it to. We'll show you what your four lists could look like.
