Every lead has a status. Every status has a direction.

How ABER turns a scattered list of responses into a queue you can actually work through.

The ABER dashboard on a tablet, showing leads grouped by status

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Status is the smallest useful unit

A name and an email tell you nothing about what to do. A status tells you everything: interested, waiting on you, waiting on them, done. Four states are enough to run a follow-up operation.

Alerts that mean something

An alert after 24 hours of inactivity is useful because it is tied to a state change, not to a schedule. You are told when something stalled, not every morning regardless.

One screen, one question

The dashboard answers a single question: who needs me next? Everything else is available, but nothing else competes for the first look.